AlmapBBDO’s “Money Machine,” for Peixe Urbano, won the Outdoor Grand Prix
AlmapBBDO won the Agency of the Year award for the fifth time at the Wave Festival in Rio, which handed out its awards at the Copacabana Palace Hotel, in Rio de Janeiro, on Wednesday, April 25. As a result, it is still the only winner of the award. At the fifth edition of the event, hold by Grupo Meio&Mensagem, Almap won 2 Grand Prix (Outdoor and Cyber), as well as 5 Gold, 6 Silver and 5 Bronze awards. In addition, 28 of its pieces were shortlisted.
The first runner-up in the competition for the Agency of the Year award was F/Nazca S&S (1 Blue Wave, 1 Grand Prix, 5 Gold, 1 Silver, 7 Bronze awards and 16 shortlisted pieces), followed by Ogilvy Brasil, Giovanni+DraftFCB, Del Campo Nazca S&S, Y&R Argentina, Ogilvy Argentina, JWT Brasil, Lion Communication Mexico and Fischer&Friends.
The 2012 Wave Festival handed out 206 awards to agencies and advertisers from ten countries. The Brazilian hosts were pretty comfortably in the lead, with 110 awards: 5 Grand Prix, 1 Blue Wave, 31 Gold, 31 Silver and 42 Bronze awards, in addition to 168 shortlisted pieces. Argentina finished in the second place, with 56 awards: 2 Grand Prix, 15 Gold, 18 Silver and 21 Bronze awards, besides 69 shortlisted pieces. Mexico was the second runner-up, with 12 awards: 4 Gold, 5 Silver and 3 Bronze awards, as well as 16 shortlisted pieces.
These countries were followed by Colombia (1 Gold, 2 Silver and 6 Bronze awards, and 16 shortlisted pieces), Chile (4 Silver and 3 Bronze awards, and 9 shortlisted items), Uruguay (1 Gold, 2 Silver and 1 Bronze awards, and 5 shortlisted pieces), Venezuela (3 Silver and 1 Bronze awards, and 6 shortlisted pieces), Peru (2 Bronze awards and 5 shortlisted pieces), Costa Rica (1 Silver award and 1 shortlisted piece) and the Dominican Republic (1 Bronze award and 1 shortlisted piece).
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