There have been few changes in the ranking of the largest agencies worldwide. The main highlight for Brazil was the 24% growth of Grupo ABC, which now ranks 18th among the world’s advertising companies. Grupo ABC was ranked 19th in 2011 and 20th in 2010 according to Advertising Age.
It recorded US$ 448 million revenues in 2011 versus US$ 362 million in 2010. The Brazilian operation recorded US$ 434 million, up 24.6%. The U.S. operation (comprising Dojo and Pereira&O’Dell agencies), as well as in Africa’s office in New York, recorded a 9% increase, with revenues totaling US$ 15 million. However, ABC had grown slightly more, by 30%, last year according to the Agency Report.
The top four remain the same, with WPP topping the ranking. The British agency’s revenues came to US$ 16 billion, an 11.4% increase. Omnicom ranks second with US$ 13.9 billion revenues (up 10.6%). The third position is occupied by Publicis, whose revenues (US$ 8.1 billion) increased by 12.7%, the highest growth among the top four. Interpublic’s revenues rose by 7.8% to US$ 7 billion.
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