Os melhores e piores comerciais do Super Bowl, segundo o Ad Age

Meio & Mensagem
10 de fevereiro de 2025 - 11h55

Com um ticket médio de US$ 8 milhões por espaço de patrocínio, o Super Bowl é um dos principais eventos esportivos e comerciais dos Estados Unidos. O Ad Age listou, do melhor para o pior, os mais de 50 comerciais que estiveram presentes na vitória do Philadelphia Eagles sobre o Kansas City Chiefs que aconteceu neste domingo, 9.

Veja, abaixo, a lista dos comerciais mais bem avaliados, em termos de criatividade e inovação na mensagem, de acordo com avaliação da redação do Ad Age.

“Dream Job” – Google – In-house

“So Win” – Nike – Wieden + Kennedy

“Slow Monday” – Coors Light – Mischief @ No Fixed Address

“Brady Reboost’ – Duracell – Agência Duracell

“Brady Reboost” – Duracell – VaynerMedia

“Not Saying We’re The Best” – Homes.com – RPA

“Kiss From a Lime” – Mountain Dew – Goodby Silverstein & Partners

“NFL Flag 50” – NFL – 72andSunny

“DunKings Java Jam” – Dunkin’ – Artists Equity

“When Sally Met Hellmann’s” – Hellmann’s – VML

“The Little Farmer” – Lay’s – Highdive

“The Ultra Hustle” – Michelob Ultra – Wieden+Kennedy

“The Intelligence Age” – OpenAI – Accenture Song

“Drive Your Own Story” – Ram – GSD&M

“Own the Dream” – Rocket – Mirimar

“A Tale as Old as Websites” – Squarespace – In-house

“Fleshy Cowboy Head – Tubi” – Mischief @ No Fixed Address

“Potty-Tunity” – Angel Soft – Grey

“Get Your Stay Ridiculously Right” – Booking.com – Zulu Alpha Kilo

“First Delivery” – Budweiser – FCB New York

“Abduction” – Doritos – Goodby Silverstein & Partners

“Not So Fast, Not So Furious” – Häagen-Dazs – nice&frank

“We’re Here” – Instacart – TBWA\Chiat\Day

“The Call of the Mustaches” – Pringles – FCB New York

“Don’t Eat Lava” – Reese’s – Erich & Kallman

“David and Dave” – Stella Artois – Artists Equity Advertising

“The Fans” – Taco Bell – Biite

“Century of Cravings” – Uber Eats – Special Group U.S.

“Whatever Comes Your Way” – WeatherTech – Pinnacle Advertising

“Big Men on Cul-de-sac “- Bud Light – Anomaly

“These Legs” – Dove – Ogilvy

“No Reason to Hate” – Foundation to Combat Antisemitism – VML

“Act Like You Know” – GoDaddy – In-house, Quality Meats

“Owner’s Manual” – Jeep – In house

“Safe for Work” – Liquid Death – In house

“Whoa” – Little Caesars – McKinney

“Wonderful World of Nerds” – Nerds – Digitas Chicago

“Knock Out” – Pfizer – Le Truc, Leo New York, Publicis Collective

“What Is Greatness?” – Come Near Inc./He Gets Us – Lerma

“What If “- Disney+ – In house

“DashPass Math” – DoorDash – Wieden+Kennedy Portland

“Genius Beluga” – NerdWallet – Deutsch

“Dining Al Fiasco” – Salesforce – In house

“Now Taxes Is So Sweet” – TurboTax – R/GA

“The More You Bosch” – Bosch – Droga5

“Foam Diva” – Coffee mate – Wieden+Kennedy New York

“The Kick of Destiny 3: Eli’s Victory Parade” – FanDuel – Wieden+Kennedy New York

“Unidentified Frying Object” – HexClad – Rosewood Creative

“Hey Meta, Who Eats Art” – Meta – In house

“You Got Cirkul” – Cirkul – In house

“The Big Reward” – Fetch – In house

“Sick of the System” – Hims & Hers – In house

“Let’s Holiday” – MSC Cruises – Highdive

“Soda Thoughts” – Poppi – Virtue Worldwide

“Ritz Salty Club” – Ritz – The Martin Agency

“A New Era in Connectivity” – T-Mobile – Panay Films

“Chazmo Finally Goes Home” – Totino’s Pizza Rolls – Dentsu Creative