Veja todos os comerciais do Super Bowl 56
Mais valioso intervalo comercial do mundo teve filmes de marcas como Amazon, Budweiser, Meta, General Motors, Nissan e Salesforce
Mais valioso intervalo comercial do mundo teve filmes de marcas como Amazon, Budweiser, Meta, General Motors, Nissan e Salesforce
Meio & Mensagem
14 de fevereiro de 2022 - 7h30
A edição 56 do Super Bowl, mais uma vez, honrou o título de produto televisivo mais valioso do mundo. A vitória do Los Angeles Rams sobre o Cincinnati Bengels nesse domingo, 13, exibiu dezenas de filmes publicitários de marcas dos variados segmentos.
A NBC, rede de TV dos Estados Unidos responsável pela transmissão, anunciou, dias antes, que havia comercializado todos os espaços publicitários disponíveis para os intervalos do jogo. De acordo com a imprensa internacional, os valores cobrados para as marcas aparecerem cerca de 30 segundos chegaram a US$ 7 milhões.
No Brasil, o evento foi transmitido pela ESPN, na TV paga, e pela RedeTV, na TV aberta.
Veja, abaixo, a lista (em ordem alfabética das marcas) elaborada pelo Advertising Age com todos os comerciais exibidos nos Estados Unidos, durante o intervalo do Super Bowl 2022.
Amazon Alexa
“Mind Reader” – Lucky Generals
Amazon Prime Video
“TNF Football is Open” – Wieden+Kennedy
Avocados from Mexico
“Coliseum Tailgate” – GSD&M
https://www.youtube.com/watch?v=SVI2AQj_eU0
BMW
“Zeus and Hera” – Goodby Silverstein & Partners
Booking.com
“Booking.yeah” – Horses & Mules, Mindshare
Bud Light Next
“Zero in the Way of Possibilities” – Wieden+Kennedy NY
https://www.youtube.com/watch?v=c3fELinsiAI
Bud Light Seltzer Hard Soda
“Land of Loud Flavors” – Wieden+Kennedy NY
Budweiser
“A Clydesdale’s Journey” – Vaynermedia
https://www.youtube.com/watch?v=nPBxJ2yar-A
Caesars Sportsbook
“Sit Down Dinner” -Ten6
https://www.youtube.com/watch?v=jfG_d-0X2ZI
Carvana
“We’ll Drive You Happy” – Ih-House
CoInbase
“WAGMI” – Accenture Interactive/
https://www.youtube.com/watch?v=1zLsUhOCqyU
Crypto.com
“SpringHill Co.
https://www.youtube.com/watch?v=FUygWsIj_GU
Cue Healthy
“Andy” – Doner
Cutwater
“Here’s to the Lazy Ones” – AKQA
https://www.youtube.com/watch?v=nOZWYY82ekU
DraftKIngs
“Fortune: Life’s a Gamble” – Vaynermedia
https://www.youtube.com/watch?v=yrQnUFOTkHs
E-Trade
“Off The Grid” – Mullen Lowe New York
https://www.youtube.com/watch?v=4XTdIxmY5UI
eToro
“Flyind Yor way” – Alldayeveryday
https://www.youtube.com/watch?v=7O4rP3qwlfo
Expedia
“Stuff” – Anomaly
Frito-Lay Flamin’Hot Cheetos and Doritos
“Unleash your Flamin’Hot” – Goodby Silverstein & Partners
FTX
“Don’t Miss Out” – dentsuMB
https://www.youtube.com/watch?v=4UvkmbugpvU
General Motors
“Dr. EV-il” – McCann
https://www.youtube.com/watch?v=uEuEBT0TWQE
General Motors Silverado EV
“New Generation” – McCann
https://www.youtube.com/watch?v=2bZYqFsU72Y
Gillette Labs
“A Quick & Easy Shave” – Grey
https://www.youtube.com/watch?v=2bZYqFsU72Y
Google Pixel
“Seen on Pixel” – GUT
Greenlight
“I’ll Take It” – Haymaker
Hellmann’s
“Mayo Tackles Food Waste” – Wunderman Thompson
Hologic
“Her Health is Her Health” – Che Creative
Intuit, Quickbooks
“Early Start” – TBWA/Chiat
https://www.youtube.com/watch?v=l6R8L6Bqrm4
Intuit, TurboTax
“Matchmaker” – Wiedenn+Kennedy
https://www.youtube.com/watch?v=JFFmnRg1CmE
Irish Spring
“Welcome to the Irish Spring” – Ten6
https://www.youtube.com/watch?v=656ONxP4t68
Kla
“Robo Dog” – David & Goliath
https://www.youtube.com/watch?v=HoNMz_OV_dI
Lay’s
“Stay Golden” – Highdive
Meta
“Old Friends, New Fun” – Anomaly
https://www.youtube.com/watch?v=LcmAlpIp3oM
Michelob Ultra
“Superior Bowl” – Wieden+Kennedy NY
Michelob Ultra Organic Seltzer
“Caddy” – Wieden+Kennedy NY
NFL
“Bringing Down the House” – 72AndSunny
https://www.youtube.com/watch?v=8PhfMtZce1k
Nissan
“Thrill Driver” – TBWA
https://www.youtube.com/watch?v=Bu56KAaIcac
Planet Fitness
“What’s Gotten into Lindsay?” – Publicis
Polestar
“No Compromises” – Forseman & Bodenfors
Pringles
“Pringles Stuck In” – Grey
Rakuten
“High Stakes” – In House
https://www.youtube.com/watch?v=ft2aU_spYRo
Rocket Mortgage
“Dream House” – Highdive
https://www.youtube.com/watch?v=ukLeyxOA8uk
Salesforce
“New Frontier” – In-House
https://www.youtube.com/watch?v=tIp251KCz6k
Sam’s Club
“Like a VIP” – VMLY&R
Sckechers
“Legalize” – In-House”
Sckechers
“On The Road” – In-House
Squarespace
“Everything to Shell Anything” – Ih-House
https://www.youtube.com/watch?v=oDBxO2EzwyI
T-Mobile
“Miley Cyrus Sings a Song for 5G Phones” – Panay Films
https://www.youtube.com/watch?v=nHR33K02_vo
T-Mobile
“Dolly Parton and Miley Cyrus Help 5G Phone’s Dreams Come True” – Panay Films
https://www.youtube.com/watch?v=kmqW6nmC3Po
T-Mobile
“Zach Braff and Donald Faison Sing a Duet for Home Internet” – Panay Films
https://www.youtube.com/watch?v=6Pr_TduMieM
Taco Bell
“The Grande Escape” – Deutsch LA
Toyota
“Brothers” – Saatch & Saatchi
https://www.youtube.com/watch?v=u3pbC74bf8E
Toyota
“The Joneses” – Saatchi & Saatchi
https://www.youtube.com/watch?v=AtQIz5pkwwg
Turkish Airlines
“We Are All Conected” – Whale
https://www.youtube.com/watch?v=QTKtQF_o63Y
Uber Eats
“Uber Don’t Eats” – Special Group U.S
https://www.youtube.com/watch?v=QTKtQF_o63Y
Verizon
“Goodbye, cable” – McCann WorldGroup
https://www.youtube.com/watch?v=Z6HbCcSKJGQ
Vromm
“Flake the Musical” – Anomaly
https://www.youtube.com/watch?v=9f0W1YyZVA4
Wallbox
“Can #SuperchargedSeth embrace electricity again?” – The David Agency
WeatherTech
“Special Ops: Fit Crew” – Pinnacle Advertising
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