2022
Iuri Maia
Mercado Pago, Head Of Branding
Inspired in consumer research & data to integrate digital technology inside Mental and Physical availability Strategy considering consumer journey particularities, understanding the objective that each touchpoint has on the consumer decision process.
Passionate in business-oriented processes which make the communication environment fully aligned with Branding & business objectives.
During his career, he worked with multinational consumer goods company (RB – Reckitt Benckiser) & advertising agencies as Publicis, Y&R and Neogama/BBH (managing relevant national accounts – as Sanofi, Bradesco, TAM Airlines – and accounts with international communication – as Chevron and Vale).
