2024
Marcelo Sousa
MARKETDATA - Presidente/ CEO / VP/ Sócio Proprietário/C-level
With over 23 years of experience as the President of MarketData, I am passionate about helping clients acquire and develop customers through data driven marketing strategies and solutions. My mission is to enable businesses to leverage customer analytics and insights to optimize their marketing performance and customer loyalty.
As the leader of a team of experts in CRM, CI, and digital marketing, I have successfully designed and implemented multiple projects for leading companies in various sectors, such as Renault, Folha de S.Paulo, Claro, Banco Santander, Nextel, Magazine Luiza, C&A, PagSeguro, Vivo, GVT, Procter and Gamble, and more. I have also contributed to the development and recognition of the digital marketing industry in Brazil as the Vice-President of ABRADi, the Brazilian Association of Digital Agents, since 2017.
