Assinar
`; } async function setCookie(cookieName, cookieValue, cookieDays) { const url = 'https://www.meioemensagem.com.br/wp-admin/admin-ajax.php'; const action = 'set_cookie'; const cookieDomain = '.meioemensagem.com.br'; try { const response = await fetch(url, { method: 'POST', headers: {'Content-Type': 'application/x-www-form-urlencoded'}, body: new URLSearchParams({ action: action, cookie_name: cookieName, cookie_value: cookieValue, cookie_domain: cookieDomain, }), }); if (!response.ok) { throw new Error('Network response was not ok'); } console.log('Cookie set successfully!'); } catch (error) { console.log('Error setting cookie:', error); } } async function getCookie(cookieName) { const url = '/wp-admin/admin-ajax.php'; const action = 'get_cookie'; try { const response = await fetch(url, { method: 'POST', headers: {'Content-Type': 'application/x-www-form-urlencoded'}, body: new URLSearchParams({ action, cookie_name: cookieName }), }); if (!response.ok) { throw new Error('Network response was not ok'); } const data = await response.json(); return data.success ? data.data : null; } catch (error) { console.error('Error getting cookie', error); return null; } } async function deleteCookie(name) { try { const response = await fetch('https://www.meioemensagem.com.br/wp-admin/admin-ajax.php', { method: 'POST', headers: { 'Content-Type': 'application/x-www-form-urlencoded' }, body: new URLSearchParams({ action: 'delete_cookie', cookie_name: name }) }); if (!response.ok) { throw new Error('Network response was not ok'); } console.log('Cookie deleted successfully!'); } catch (error) { console.error('Error deleting cookie:', error); } } async function getLinksData(token) { const url = '/wp-admin/admin-ajax.php'; const action = 'get_mmid_data'; try { const response = await fetch(url, { method: 'POST', headers: {'Content-Type': 'application/x-www-form-urlencoded'}, body: new URLSearchParams({ action, token }), }); if (!response.ok) { throw new Error('Network response was not ok'); } const data = await response.json(); if (data.success) { return data.data; } else { throw new Error(data.data.message || 'Unknown error occurred'); } } catch (error) { console.error('Error fetching user data', error); throw error; } } async function getUserData(token) { const url = '/wp-admin/admin-ajax.php'; const action = 'get_user_data'; try { const response = await fetch(url, { method: 'POST', headers: {'Content-Type': 'application/x-www-form-urlencoded'}, body: new URLSearchParams({ action, token }), }); if (!response.ok) { throw new Error('Network response was not ok'); } const data = await response.json(); if (data.success) { if (data.data.id) { const userData = { 'event': 'login', 'user_id': data.data.id, 'cargo': data.data.cargo, 'area_atuacao': data.data.areaAtuacao, 'segmento_empresa': data.data.segmentoEmpresa }; dataLayer.push(userData); const userDataCookie = JSON.stringify(userData) await setCookie('_user', userDataCookie, 7); } return data.data.assinatura; } else { throw new Error(data.data.message || 'Unknown error occurred'); } } catch (error) { console.error('Error fetching user data', error); throw error; } } async function hideButtonBasedOnCookie() { const statusCookie = await getCookie('_status'); const assinarButtons = document.querySelectorAll('.assinar'); // Using class instead of ID if (statusCookie === 'Ativa' && assinarButtons.length > 0) { assinarButtons.forEach(button => { button.classList.add('esconder'); }); } } async function addTokenToDomainLinks() { // Check if the tokens have already been added if (!document.body.classList.contains("tokens-added")) { let domainLinks = document.querySelectorAll(".domain"); let token = ""; // Check if the token is not empty if (token.trim() !== "") { domainLinks.forEach(function(link) { var currentHref = link.getAttribute("href"); var separator = currentHref.includes("?") ? "&" : "?"; link.setAttribute("href", currentHref + separator + "token=" + token); }); // Add a class to indicate that tokens have been added document.body.classList.add("tokens-added"); } } } async function refreshMenu() { const fullUrl = window.location.href; const currentUrl = fullUrl.split('?')[0]; const token = await getCookie('_token'); try { const response = await fetch('https://www.meioemensagem.com.br/wp-admin/admin-ajax.php', { method: 'POST', headers: { 'Content-Type': 'application/x-www-form-urlencoded' }, body: new URLSearchParams({ action: 'load_content', current_url: currentUrl, token: token, type: 'ajax-legacy', }) }); if (!response.ok) { throw new Error('Network response was not ok'); } const data = await response.text(); document.getElementById('boxLogin').innerHTML = data; document.getElementById('boxLoginMobile').innerHTML = data; addTokenToDomainLinks(); } catch (error) { console.log('Error loading content', error); } } async function sendLogout() { try { const response = await fetch('https://www.meioemensagem.com.br/wp-admin/admin-ajax.php', { method: 'POST', body: new URLSearchParams({ action: 'user_logout', }), }); //console.log(response); } catch (error) { console.error('Error sending logout signal:', error); } } async function logout(event) { event.preventDefault(); console.log('logout'); try { localStorage.removeItem("_token"); localStorage.removeItem("_status"); await sendLogout(); const deleteCookies = async () => { const cookies = ["_token", "_refresh_token", "_status", "_user", "wordpress_", "wordpress"]; await Promise.all(cookies.map(cookie => deleteCookie(cookie))); window.dispatchEvent(new Event('cookieDeleted')); }; await deleteCookies(); await refreshMenu(); } catch (error) { console.error('Error during logout:', error); } }

Série e-commerce #2 | Varejo e conteúdo conectados

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Série e-commerce #2 | Varejo e conteúdo conectados

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Commerce - 1ª Temporada

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Série e-commerce #2 | Varejo e conteúdo conectados

Para construir os seus ecossistemas, as varejistas investiram em uma série de aquisições. Entre as campeãs estão empresas de logística, serviços financeiros e, em especial, plataformas de conteúdo. Paulo Ferezin, sócio-líder do segmento de varejo da KPMG no Brasil; Renato Meirelles, presidente do Instituto Locomotiva; e Gustavo Furtado, general manager da SBF Ventures, explicam o que essas compras agregam às varejistas e como esse ativo pode ser aproveitado. See for privacy information.

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