`; } async function setCookie(cookieName, cookieValue, cookieDays) { const url = 'https://www.meioemensagem.com.br/wp-admin/admin-ajax.php'; const action = 'set_cookie'; const cookieDomain = '.meioemensagem.com.br'; try { const response = await fetch(url, { method: 'POST', headers: {'Content-Type': 'application/x-www-form-urlencoded'}, body: new URLSearchParams({ action: action, cookie_name: cookieName, cookie_value: cookieValue, cookie_domain: cookieDomain, }), }); if (!response.ok) { throw new Error('Network response was not ok'); } console.log('Cookie set successfully!'); } catch (error) { console.log('Error setting cookie:', error); } } async function getCookie(cookieName) { const url = '/wp-admin/admin-ajax.php'; const action = 'get_cookie'; try { const response = await fetch(url, { method: 'POST', headers: {'Content-Type': 'application/x-www-form-urlencoded'}, body: new URLSearchParams({ action, cookie_name: cookieName }), }); if (!response.ok) { throw new Error('Network response was not ok'); } const data = await response.json(); return data.success ? data.data : null; } catch (error) { console.error('Error getting cookie', error); return null; } } async function deleteCookie(name) { try { const response = await fetch('https://www.meioemensagem.com.br/wp-admin/admin-ajax.php', { method: 'POST', headers: { 'Content-Type': 'application/x-www-form-urlencoded' }, body: new URLSearchParams({ action: 'delete_cookie', cookie_name: name }) }); if (!response.ok) { throw new Error('Network response was not ok'); } console.log('Cookie deleted successfully!'); } catch (error) { console.error('Error deleting cookie:', error); } } async function getLinksData(token) { const url = '/wp-admin/admin-ajax.php'; const action = 'get_mmid_data'; try { const response = await fetch(url, { method: 'POST', headers: {'Content-Type': 'application/x-www-form-urlencoded'}, body: new URLSearchParams({ action, token }), }); if (!response.ok) { throw new Error('Network response was not ok'); } const data = await response.json(); if (data.success) { return data.data; } else { throw new Error(data.data.message || 'Unknown error occurred'); } } catch (error) { console.error('Error fetching user data', error); throw error; } } async function getUserData(token) { const url = '/wp-admin/admin-ajax.php'; const action = 'get_user_data'; try { const response = await fetch(url, { method: 'POST', headers: {'Content-Type': 'application/x-www-form-urlencoded'}, body: new URLSearchParams({ action, token }), }); if (!response.ok) { throw new Error('Network response was not ok'); } const data = await response.json(); if (data.success) { if (data.data.id) { const userData = { 'event': 'login', 'user_id': data.data.id, 'cargo': data.data.cargo, 'area_atuacao': data.data.areaAtuacao, 'segmento_empresa': data.data.segmentoEmpresa }; dataLayer.push(userData); const userDataCookie = JSON.stringify(userData) await setCookie('_user', userDataCookie, 7); } return data.data.assinatura; } else { throw new Error(data.data.message || 'Unknown error occurred'); } } catch (error) { console.error('Error fetching user data', error); throw error; } } async function addTokenToDomainLinks() { // Check if the tokens have already been added if (!document.body.classList.contains("tokens-added")) { let domainLinks = document.querySelectorAll(".domain"); let token = ""; // Check if the token is not empty if (token.trim() !== "") { domainLinks.forEach(function(link) { var currentHref = link.getAttribute("href"); var separator = currentHref.includes("?") ? "&" : "?"; link.setAttribute("href", currentHref + separator + "token=" + token); }); // Add a class to indicate that tokens have been added document.body.classList.add("tokens-added"); } } } async function refreshMenu() { const fullUrl = window.location.href; const currentUrl = fullUrl.split('?')[0]; const token = await getCookie('_token'); try { const response = await fetch('https://www.meioemensagem.com.br/wp-admin/admin-ajax.php', { method: 'POST', headers: { 'Content-Type': 'application/x-www-form-urlencoded' }, body: new URLSearchParams({ action: 'load_content', current_url: currentUrl, token: token, type: 'ajax-legacy', }) }); if (!response.ok) { throw new Error('Network response was not ok'); } const data = await response.text(); document.getElementById('boxLogin').innerHTML = data; document.getElementById('boxLoginMobile').innerHTML = data; addTokenToDomainLinks(); } catch (error) { console.log('Error loading content', error); } } async function sendLogout() { try { const response = await fetch('https://www.meioemensagem.com.br/wp-admin/admin-ajax.php', { method: 'POST', body: new URLSearchParams({ action: 'user_logout', }), }); //console.log(response); } catch (error) { console.error('Error sending logout signal:', error); } } async function logout(event) { event.preventDefault(); console.log('logout'); try { localStorage.removeItem("_token"); localStorage.removeItem("_status"); await sendLogout(); const deleteCookies = async () => { const cookies = ["_token", "_refresh_token", "_status", "_user", "wordpress_", "wordpress"]; await Promise.all(cookies.map(cookie => deleteCookie(cookie))); window.dispatchEvent(new Event('cookieDeleted')); }; await deleteCookies(); await refreshMenu(); } catch (error) { console.error('Error during logout:', error); } }

Os desafios da earned media em um cenário fragmentado

Buscar

Os desafios da earned media em um cenário fragmentado

Buscar

Next, Now

Publicidade

Os desafios da earned media em um cenário fragmentado

Fabiane Abel, head de broadcasting da Soko, fala sobre a evolução de earned media na comunicação das marcas, quais são as melhores práticas e erros cometidos nesse tipo de estratégia

EPISÓDIO 90 • 20:44

14 de junho de 2023 - 9h42

Atrair a atenção do público é um dos principais desafios atuais das marcas e a earned media é uma das estratégias para alcançar as pessoas. Porém, em um cenário complexo para a comunicação, quais são os desafios enfrentados por essa área? Fabiane Abel, head de broadcasting da Soko, fala sobre o tema.

Publicidade

Compartilhe

  • Temas

  • métrica

  • publicidade

Mais podcasts

15
15

00:00:00 | 00:00:00